If you've been to a major brand activation, trade show, or corporate event recently, you may have noticed something different about the photo experiences on offer. The results look more cinematic. The backgrounds are more immersive. The photos feel more personal — like they were actually crafted for the person in them, not just snapped and printed.

That's not a coincidence. Artificial intelligence has arrived in the event photography world in a big way, and it's transforming what's possible at live activations. For brands, event planners, and experiential marketers, that's a genuinely exciting development.

At Action Flipbooks , we've been integrating AI-powered tools into our activations to give guests richer, more personalized experiences — and to give brands smarter, more shareable content. Here's what you need to know about AI photo booths and AI event photography heading into 2025 and beyond.

What Is an AI Photo Booth?

An AI photo booth goes beyond the camera. Traditional photo booths capture what's in front of the lens and print it. An AI-powered booth takes that image and does something with it — transforming the background, enhancing the lighting, applying a branded style, placing the guest in a completely different environment, or generating an entirely new artistic interpretation of the photo in real time.

The technology draws on generative AI and machine learning to do things that once required a professional photo editor and hours of work. Today, those same transformations happen in seconds. A guest steps up, the camera fires, and moments later they're holding or receiving a photo that places them on a branded movie set, inside a product world, or in a completely custom visual environment — all without ever leaving your booth.

The global photo booth market reflects how rapidly this is all accelerating. Valued at $584.7 million in 2025 and projected to reach $1.55 billion by 2036, the industry is growing at nearly 10% annually — driven in large part by AI-powered personalization and the demand for experiential brand activations.

The Biggest AI Trend: Transforming Backgrounds and Environments

Of all the things AI can do in an event photo context, background transformation is generating the most excitement — and for good reason. It's visually dramatic, it's deeply brandable, and it produces results that feel genuinely magical to the person experiencing it.

Here's how it works in practice: a guest steps into the activation, and the AI instantly isolates them from the physical background and places them into any environment you've designed. That could be your product's world, a campaign-specific scene, a branded fantasy environment, or an experience tied to the theme of your event. The guest isn't looking at a green screen and imagining the result — they see it immediately, and it looks polished.

This is a powerful evolution of what we already do with our green screen video and green screen photo activations. Green screen has always been about placing guests inside branded environments — AI simply takes that capability further by making the compositing smarter, faster, and more realistic than ever before.

For brands, the implications are significant. Every photo produced at your activation can be a bespoke piece of branded content — not just a generic snapshot with your logo in the corner, but an image that genuinely immerses the guest in your brand's visual identity. Those images get shared. And when they do, the brand travels with them.

AI Photo Enhancement: Effortless, Instant, Professional

Beyond background transformation, AI is also changing how event photos look at a fundamental level. AI-powered enhancement tools can automatically correct lighting, smooth out imperfections, adjust for unflattering angles, and apply a consistent visual style across hundreds or thousands of photos — all without a human editor touching a single image.

The efficiency gains here are real. AI tools can process roughly 1,000 images in five minutes, saving event teams up to ten hours of post-event editing work. But for guests, the impact is more personal: every photo they receive looks like it was taken by a professional photographer who had time to get it right.

Combined with instant delivery — via text, email, or QR code — this means guests walk away from your activation with a photo they're genuinely proud to share. That's a very different outcome than the slightly awkward, poorly lit snapshot that ends up buried in a camera roll.

AI-Powered Photo Delivery: Finding Your Guests' Photos Automatically

One of the most practical and impressive applications of AI in event photography is facial recognition-based photo delivery. Traditionally, if a brand photographer shot hundreds of photos at an event, guests had to sort through a gallery themselves to find their own images — a frustrating experience that reduced the likelihood of sharing.

AI changes that completely. Guests register a selfie at the start of the event, and the AI automatically matches them to every photo taken of them throughout the day. Their personalized gallery is delivered directly to their phone — no searching, no scrolling, no friction.

We offer this capability through our photo delivery integrations, and it dramatically increases the percentage of guests who actually receive and engage with their event photos. Ask us about how this works for your specific event format.

AI Photo Booths + Green Screen: The Perfect Combination

If AI background transformation is exciting on its own, pairing it with green screen production capability takes things to another level entirely. Our green screen activations already deliver fully branded, visually immersive photo and video content — AI tools layer on top of that to make the results even more personalized, even more polished, and even more shareable.

Think about what this means in practice for a trade show activation or product launch. Instead of a static branded photo, guests receive a dynamic, AI-enhanced image that places them inside your campaign world — automatically corrected for lighting, composited with a cinematic background, and delivered to their phone within seconds. That's the kind of content that gets posted, gets liked, and gets your brand in front of audiences you didn't pay to reach.

This is also where flipbooks become an unexpectedly powerful companion. While AI handles the digital side — instant delivery, social sharing, background transformation — a custom-printed flipbook provides the physical counterpart that digital can't replicate. Guests get both: a sharable digital asset and a tangible keepsake. It's a combination that covers every channel of post-event engagement.

Why This Matters for Brand Activations Right Now

The timing of AI's arrival in experiential marketing isn't coincidental. Global experiential marketing spend has reached $128.35 billion in 2025, with 74% of Fortune 1000 marketers planning to increase their budgets for live events and brand activations. The competition for attendee attention is intense — and AI-powered photo experiences are one of the most effective tools available for cutting through the noise.

Here's why it matters specifically for brands:

Personalization at scale. AI makes it possible to deliver a genuinely personalized experience to every single attendee, even at events with thousands of guests. No two outputs have to be the same.

Content that travels. AI-enhanced, visually striking photos are inherently more shareable than standard event snapshots. Every share extends your brand's reach organically, into networks you didn't pay to access.

Data and measurement. AI-powered delivery systems capture engagement data — opens, shares, views — that gives you real numbers to report back to stakeholders. Not foot traffic estimates. Actual content engagement.

Premium brand perception. When the photo experience at your booth looks and feels more sophisticated than anything else on the floor, that perception transfers to your brand. The quality of the experience signals the quality of what you offer.

What Action Flipbooks Brings to AI-Powered Events

We've been building branded photo and video experiences for clients like Disney, Netflix, Google, LinkedIn, and Sony PlayStation — and we're actively integrating AI-powered tools into every part of what we do. Whether that's AI background transformation layered on top of our green screen production, smart photo delivery that gets images into guests' hands automatically, or AI enhancement that makes every photo look its best, our goal is the same one it's always been: create the most memorable, most shareable, most on-brand experience possible.

Our core activations — green screen video and photo experiences , flipbook photo booths , and 360 video experiences — are all designed to work together as part of a comprehensive brand activation. AI sits on top of that infrastructure and makes the outputs smarter, faster, and more impressive.

If you're planning a corporate event, trade show activation, product launch, or brand experience and you want to understand what's now possible with AI-enhanced photo experiences, we'd love to talk through it with you.